Evaluation Question 5: How did you attract/address your audience?

For this question I have split my response into 2 parts. For the first part I will discuss how we would attract the audience if our production were a real film, and the second is an interview with myself discussing how we addressed our audience in the production itself.

How we would attract our audience

To attract our audience we would use two main methods; a poster campaign and social media. As our target audience is teenagers and young adults social media is the most effective way to spread the word about our film. We would create Twitter and Facebook pages for our film so that we can reach a large audience for free. This has been successful with many films, with the 'Avengers' Facebook page having over 13 million likes.

The second way we would promote our film is through posters. We would want to reflect the mood and genre of the film through our poster, so it would probable consist mostly of cold colours to reflect the tension and danger presented in our production. It would be similar to posters for films such as 'Snatch'. A poster for 'Snatch' can be seen below:

How we addressed our audience

For this part I have made a video of a mock interview with myself, one of the producers.